Apple Reduces Aperture 3 price in Mac App Store to $79

Apple has launched its Mac App Store and is listing Aperture 3 – it’s professional photo management and editing software – to just $79 (US). You need to update your Mac to OS 10.6.6, which installs the new Mac App application, and purchase online.

When Aperture launched over five years ago it was about $500: Apple has dropped the price progressively, but this sees the price go from $200 to $79.

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4 Reasons Why the Olympus EPL-2 and XZ-1 Will Dominate in Sales

Admittedly, I haven’t touched either the Olympus EPL-2 or XZ-1 at the time of writing this posting. However, they are two very exciting cameras that are bound to be hot on everyone’s list. Those of you that have been reading the site for a while know that I hated the EPL-1 (more than once) to the point of even refusing to link to it through Amazon and B&H because I wouldn’t tell anyone to buy it. It seems like Olympus has listened to what I clamored for originally, and threw in some amazing accessories as well. If not, it at least will make the decision between the two top dogs in this category a bit more difficult.

Eye-Fi’s Direct Mode Allows For Uploading Photos to Your Phones

For those who like to share their images in a quick and easy way, Eye-Fi is a familiar name. They have announced their new product, Eye-Fi’s Direct Mode. This product allows user to, wirelessly, connect their camera to smartphones for instant connectivity. We’re currently working on reviewing the X2 cards and are really liking them. Hit the jump for more of the news from CES 2011.

Impossible Project Hopes to Ramp Up PX 680 Color Shade Production; 8×10 inch format

Lovers of film, like the 20×24 Polaroid studio we visited, will be happy to know that the Impossible Project is still fueling creativity. Today, they are announcing that they plan to ramp up production of PX 680 color shade film and restart production of 8×10 large format film. To be honest, there is really little more to the press release but highlighting IP’s steps forward for the year (which are still quite tremendous in and of themselves.) But if you live in Tokyo or NYC, then you’ll want to check out the events they have going on. In which case, hit the jump and scroll all the way down to the bottom.

Instant Rebate on the Olympus EP-2

We finished our review of the Olympus EP-2 a while back. We liked it: when paired with the right accessories. For the holiday season, the EP-2 is available with instant rebates: which include said items and is available only for a couple of days (so you can’t procrastinate.)

This is a great camera for the street photographer, the person looking for a more compact solution to bulk DSLRs, or the pro looking for something different. We understand that not everyone will want the K-x. However, this can be a great gift.

Use Our ThinkTank Photo Banner on the Side and Get a Free Bag

Today, we have a great announcement: ThePhoblographer is now partnered with ThinkTank Photo. If you choose to use our special banner on the side (or the previous link) and make purchases of $50 or more, you’ll get a special gift. Straight from the tank’s mouth,

“As a special offer to our friends, when you order $50 or more of Think Tank gear online, at checkout you will be able to select a bag to receive for free. Be sure to let others know about this special deal.  Enjoy your free bag!”

Alternatively, you can also check them out at Amazon if you’re interested. For you holiday shopping procrastinators, you can also check out our holiday gift guide. You’ll appreciate the deals.

ThinkTank is the trusted camera brand manufacturer of so many photographers.

SnapKnot is Sending One Lucky Shooter to WPPI

Online Wedding Photography Hub, SnapKnot, is giving a way a free registration to WPPI’s Las Vegas trade show. The show, on February 21-23, 2011, is a chance to explore the latest wedding and portrait photography products and techniques. The random drawing doesn’t include travel or accommodations, but will include a year’s membership to WPPI for those who don’t have one.

The trade show exhibitor list includes camera companies Nikon and Canon, a number of print, proof, and binding companies, marketing solutions like The Knot, and equipment vendors like B&H. Also on the list are a number of lighting, medium format, and digital processing companies.

To enter, photographers must register with SnapKnot and leave a witty posting on the contest page.  Good luck!